Description
Palgrave Tourism Management Marketing and Development Performance Strategies and Sustainability by Marcello M. Mariani, Dimitrios Buhalis, Wojciech Czakon, Ourania Vitouladiti
Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades. _x000D__x000D_This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the collective intellectual effort of a number of international scholars, who cultivate original research on tourism management from a variety of theoretical perspectives. Together, they outline the importance for tourism companies and destinations to achieve and maintain a sustained competitive advantage by embracing sustainability and a Triple Bottom Line (TBL) approach to performance._x000D_ Table of contents : - _x000D_
Introduction_x000D_
1. The Separation of the Naive from the Reevaluated Destination Image by Using Benefit Segmentation and the Analysis of the Resulting Perceptions; Ourania Vitouladiti_x000D_
2. Forecasting Tourism Flows from the Russian Federation into Mediterranean Countries; Kirill Furmanov, Olga Balaeva, and Marina Predvoditeleva_x000D_
3. Entrepreneurship and the Discovery and Exploitation of Business Opportunities: Empirical Evidence from the Malawian Tourism Sector; Aravind Mohan Krishnan_x000D_
4. St. Petersburg as a Tourist Destination: Searching for the Gastronomic Brand; Valery Gordin and Julia Trabskaya_x000D_
5. Internal Features and Agglomeration Externalities for the Hotels' Competitiveness in Emilia-Romagna; Cristina Bernini and Andrea Guizzardi_x000D_
6. Tourism Destination Competitiveness and Firm Performance through a Financial Crisis: An Empirical Analysis of the Italian Hotel Industry; Lorenzo Dal Maso, Giovanni Liberatore, and Marco Fazzini_x000D_
7. The Role of Institutions in Interorganizational Collaboration within Tourism Regions: The Case of Poland; Katarzyna Czernek and Wojciech Czakon_x000D_
8. The Role of Partnerships in Staging Tourism Experiences: Evidence from a Festival; Marcello M. Mariani _x000D_
9. Towards a Sustainable Tourism; Malgorzata Ogonowska and Dominique Torre_x000D_
10. Sustainable Tourism Development Through Knowledge Transfer; Jana Kalabisova and Lucie Plzakova_x000D_
11. Entrepreneurs' Experiences, Motivations, and Sustainability of Tourism; Ornella Papaluca and Mario Tani_x000D_
12. The Adoption of Environmental Management Systems by Shelters; Sophie Gorgemans and Josefina L. Murillo-Luna_x000D_