Description
New Century Publications Tourism in India Potential Problems and Prospects by Mishra P K & J K Verma
In India, tourism has become the most vibrant service sector activity and a multi-billion dollar industry over the years. The natural surroundings, architectural masterpieces, music, dance, paintings, customs and languages have all made India a tourist paradise. The strategies and policies of the Government of India, including Incredible India and Athithi Devo Bhava, have significantly contributed to the expansion of tourism in India. This volume contains 14 scholarly papers, authored by experts in the field, which provides an overview of the growth of tourism in India, as well as an analytical account of the problems and prospects associated with it.