Description
Excelic Travel Marketing and Toursim by Phyllida Hartell
This book is based on travel, marketing, and tourism, which is one of the most hyped things in today’s world. This text is designed to provide an overview of travel, marketing, tourism, and other aspects. The book will tell you all about what tourism is and the type of travelers that tourism carries. It will also make you learn about how and why it is increasing and the customer’s expectations and relations. If you’re a travel enthusiast or someone who wants to set their foot in this growing marketing field of tourism, then you’re at the right place. This book is all you want. It will provide you with complete knowledge and make you learn about the whole environment and communications in this field.The book is vastly divided into chapters where every chapter promises to provide you the complete knowledge of the topics and other aspects of it.It starts with the overview of travel marketing and tourism, customer relations, and desires, marketing environment, audience, attracting more people, integrated marketing communications, channels for tourism distribution, marketing strategies to increase the business. Along with it, you will also learn more about the economics behind the tourism business. How pricing and revenue management are done by the service providers, what all the airline products are and how they do their costing.Lastly, due to the pandemic, various norms have been changed, so we have tried to list as much as possible about those in the book. It will help the businesses to move ahead in accordance with them as well as help the travelers to plan accordingly.