Description
Wiley India Twitter Marketing For Dummies - Marketing by Kyle Lacy
Introduction.
Part I: The Future of Twitter in Business.
• I Tweet, You Tweet, We All Tweet: Twitter and Your Business.
• Getting Started with Twitter.
Part II: Building and Implementing Your Twitter Marketing Roadmap.
• Combining New and Old Media Marketing.
• Planning Your Twitter Marketing Strategy.
• Being Productive with Your Twitter Marketing Plan.
• Your Marketing Plan.
Part III: Devising Online Strategies for Twitter Marketing Domination.
• Building Your Personal Twitter Tribe.
• Leveraging Your Twitter Tribe.
• Reaching Your Customers.
• Creating Quality Content on Twitter.
Part IV: Implementing Twitter Strategies for Offline Marketing Domination.
• Promoting to Attract Sales Leads.
• Improving Your Customer Service.
• Relating to the Public.
• Building Thought Leadership on Twitter.
Part V: The Part of Tens.
• Top Ten Do's on Twitter.
• Top Ten Don'ts on Twitter.
• Top Ten Thought Leaders on Twitter.
• Top Ten Tools to Use for Twitter Productivity.
Appendix: Great Twitter Marketing Ideas in 140 Characters or Less.
Index.