Description
The Hospitality Press Understanding Hospitality Marketing by Ruwali N B/ Rana V
This textbook is a must have handbook for university undergraduate or college students studying hospitality and/or tourism marketing for the first time. This book is aimed at providing an easy-to-read text, which presents a review of modern marketing theory in the context of marketing the hospitality industry. Numerous examples from the industry are provided to illustrate real-life practice and give a better understanding of hospitality marketing. Book contains five chapters, one for each of the key elements that is required to understand about marketing.