In today's multimedia environment, visuals are essential and expected parts of storytelling. While images may not be everything, they are a fundamental part of almost everything that goes on in the mass media. However, the visual communication research field is fragmented into several sub-areas, making study difficult. This book rectifies this issue by compiling research across different areas. Looking at topics such as the effects of viewing violence on television and analyses of the depictions of minority groups in newspaper photographs, Fahmy, Bock, and Wanta note trends across studies, tie together research across disciplines, and discuss the challenges of conducting analysis of images across print, broadcast, and online media.

More Details about Visual Communication Theory and Research A Mass Communication Perspective

General Information  
Author(s)Shahira Fahmy
Publish YearJanuary 2014