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Visual Communication Theory and Research A Mass Communication Perspective

Visual Communication Theory and Research A Mass Communication Perspective
Books from same Author: Shahira Fahmy
Books from same Publisher: Macmillan

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Description

In today's multimedia environment, visuals are essential and expected parts of storytelling. While images may not be everything, they are a fundamental part of almost everything that goes on in the mass media. However, the visual communication research field is fragmented into several sub-areas, making study difficult. This book rectifies this issue by compiling research across different areas. Looking at topics such as the effects of viewing violence on television and analyses of the depictions of minority groups in newspaper photographs, Fahmy, Bock, and Wanta note trends across studies, tie together research across disciplines, and discuss the challenges of conducting analysis of images across print, broadcast, and online media.

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General Information
Author(s)Shahira Fahmy
PublisherMacmillan
ISBN9781137362148
Pages204
BindingHardcover
LanguageEnglish
Publish YearJanuary 2014
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