Description
Bloomsbury Visual Merchandising For Fashion by Sarah Bailey
Where do shoppers meet before heading out to to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions spanning the relationship between consumer environment brand and product. As part of the Basics Fashion Management series Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews providing hands-on advice from all levels of industry. This revised edition includes additional coverage of online visual merchandising lighting techniques mannequin dressing and integrating technology into displays.