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VIVA BOOKS PRIVATE LIMITED Watch It! The Use of Body Language in Word of Mouth Ad by Godfrey Harris
Provides a basic appreciation of the importance of body language as well as guidance on the use of nonverbal movements gestures and signals to convey information that can enhance the emphasis and impact of word of mouth commentary about products services places and events. After writing four books on the subject of word of mouth advertising Godfrey Harris was stunned to see some pretty convincing evidence that most people pay less attention to what is being said than how it is said. It was not long before he realized that the research was suggesting that the gestures used the enthusiasm demonstrated the posture exhibited in short the body language employed would do more to convince listeners than all the words flowing from a persons lips. As a result he looked at how body language might be used in support of a word of mouth campaign. This book is the result of his thinking on the topic and adds an entirely new dimension to word of mouth advertising.
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