Description
Taylor and Francis Wedding Planning And Management Consultancy For Diverse Clients 2021 Edition by Maggie Daniels and Carrie Wosicki
This third edition of Wedding Planning and Management: Consultancy for Diverse Clients provides students, consultants, engaged couples, vendors and scholars with a comprehensive introduction to the business of weddings. Looking through an event management lens, this is the only book to thoroughly explore the fundamentals of weddings, including historical and cultural foundations, practice and the business of wedding planning, in one volume. Diversity and inclusivity are emphasized through the integration of wedding traditions from cultures around the globe and international case studies that inspire and set standards for best practice.Key features of the third edition include:Updated research reflecting trends in areas such as technology, social media, marriage equality legislation, LGBTQ+ weddings, celebrity influences, destination weddings, DIY essentials and planning eco-friendly weddings. Cutting-edge innovations in areas such as "green" venues, themed menus, fusion stationery, sustainable floral decor and distinctive site layout, all of which are highlighted by top wedding vendors.Budget management tips, timeline specifics and guidelines for starting and marketing a wedding consulting business.Over 100 international case studies exploring cultural traditions, vendor relations and best practice.A companion website for instructors, including updated PowerPoint slides, syllabus guidelines, real-world assignments and a comprehensive test bank.This full-color book is visually stunning, with over 150 images by top wedding photojournalist Rodney Bailey. End-of-chapter checklists, review questions and practical scenarios support readers' knowledge as they progress. Maggie Daniels and Carrie Wosicki bring a combination of over 45 years of industry practice and teaching experience. They have written a book that is the ideal guide to successful wedding planning and management. ContentsList of illustrationsList of case studiesAbout the authorsAbout the photographerPrefaceAcknowledgementsSECTION I: FOUNDATIONSChapter 1: Role and Scope of Wedding ConsultancyWedding consulting as a growth occupationTitles and packagesRoles of the wedding consultantThe organization of this bookReferencesChapter 2: Weddings and CultureCultural hegemony and socialization for marriageMate selection: Who decides?Wedding customsReferencesChapter 3: Consumerism and the Mediated Construction of WeddingsThe quest for perfection and impulse buyingInvented traditionsCelebrity influencesPlanning eco-weddingsReferencesChapter 4: The Changing Family, Politics and LawFemale workforce dynamicsThe missing maleCohabitationDivorceMarriage equality legislationMarriage for individuals with disabilitiesInterracial and interfaith marriagesReferencesChapter 5: Tourism and Destination WeddingsVisiting friends and relatives travelHoneymoon travelDestination weddingsReferencesSECTION II: PRACTICEChapter 6: Determining the VisionGetting focusedWedding themesDestinations and sitesReferencesChapter 7: Wedding BudgetsWedding budget contextBudget categoriesBudget summariesTipping etiquetteReferencesChapter 8: Wedding TimelinesResearchDesignCoordination Legal issuesConfirmation and detailsImplementationWrap-up and evaluationReferencesChapter 9: Food, Beverage and the Wedding CakeCatering proposalsDietary requirements and specialized menusFood and beverage trendsTypes of serviceFood and beverage costsThe wedding cakeReferencesChapter 10: Wedding AttireBridal attireMenswearThe wedding partyWardrobe malfunctionsReferencesChapter 11: The CeremonyThe celebrantReadings and vowsThe incorporation of artifactsThe order of ceremonyGuidelines and policiesReferencesChapter 12: Floral DecorRecipients and locationsSelecting flowersCenterpieces and decorative elementsInstallation and removalReferencesChapter 13: Stationery Elements and EtiquetteSave-the-date noticesInvitationsCalligraphyCeremony programsSeating stationeryMenusPersonalized paper productsWedding announcementsThank-you notesReferencesChapter 14: Photography and VideographyThe benefits of digital photographyPhotography stylesAlbum designOther wedding-related trends in photographyAdvances in videographyReferencesChapter 15: Music and EntertainmentCeremony musicCocktail hour musicReception music and entertainmentTips for hiring entertainmentReferencesChapter 16: Rentals and Site LayoutTents Tables, chairs, linens and tablewareLightingOutdoor considerationsSite layoutReferencesChapter 17: TransportationGetting startedTransportation to the ceremonyTransportation from the ceremony to the receptionTransportation from the reception to the final destinationTransportation costs and final detailsReferencesChapter 18: Favors and GiftsSix types of favorsPackaging and presentationWedding guest gift basketsGifts for the wedding partyGifts for the coupleBride and groom gift exchangeReferencesChapter 19: Wedding Day DetailsWedding hairstylesWedding makeupConsultant preparationsRisk managementSecurity analysisThe emergency kitReferencesSECTION III: BUILDING YOUR BUSINESSChapter 20: Business Plan and Office ManagementWriting your business planBusiness legalitiesOrganizing your office environmentBuilding a staffReferencesChapter 21: Developing a Marketing StrategyUnderstanding the uniqueness of the wedding marketDetermining your target audienceMarketing appealsMarketing tool developmentSocial mediaManaging your online reputation.ReferencesChapter 22: Client RelationsInitial screeningClient interview detailsFollow-up communicationContractsCompensationEvaluationReferencesChapter 23: Vendor RelationsEstablishing vendor contactNetworkingNegotiationCompetitionObligationsEthicsVendor feedbackThe wedding summaryReferencesChapter 24: Stress Management and Career EnrichmentStress managementCareer enrichmentReferencesIndex