Description
John Wiley and Sons Ltd Wharton On Making Decisions by HOCH
Perspectives from leaders in decision science at Wharton Organized in part through Whartons Risk Management and Decision Processes Center the book assembles leading researchers from Whartons business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal managerial negotiator and consumer. Each chapter describes how decisions are actually made presents the ideal scenario and then provides practical suggestions for improvement. The subjects range from when consumers will choose variety integrating intuition into decisions and applying game theory and strategic decisions to decision factors in negotiations and how choices are made about insurance and health care.show more