Description
MC GRAW HILL Winning Results With Google Adwords 2005 Edition by GOODMAN
Don't get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there's good news: you can pinpoint your marketing message with help from Winning Results with Google AdWords. You'll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding. Part I: The AdWords Game: How to PlayCh. 1. Reaching Customers Through AdWords: First PrinciplesCh. 2. AdWords BasicsPart II: Intermediate-Level StrategiesCh. 3. Keyword Selection and Bidding: Tapping into Powerful AdWords FeaturesCh. 4. Writing Winning AdsPart III: Advanced ConceptsCh. 5. Big-Picture Planning and Making the Case to the BossCh. 6. Advanced Methodologies & TopicsPart IV: Increasing Return on Investment Ch. 7. Tracking Users After They ClickCh. 8. Increasing Conversion RatesCh. 9. Special TopicsPart V: Online Marketing Trends: Where Google Fits In Now and LaterCh. 10. How Big is This Market? The Rapid Rise of Paid SearchCh. 11. How Google Entered the Advertising MarketCh. 12. The Future of Online TargetingCh. 13. Leverage Your Brand OnlineCh. 14. Beyond Retail: Benefits of eBay B2BCh. 15. Create New Markets