Description
Kogan Winning Strategies for the Indian Market 2011 Edition by Anuradha Dayal-Gulati
Winning Strategies for the Indian Market focuses on India's airline, pharmaceutical, automobile, hospitality, food, and telecommunications industries to create a well-rounded profile of the evolving Indian market. An essay on each business sector describes its market structure, the current state of the industry, the main players, key economic forces, and selected business strategies, analyzing how the sector might develop over the next five to ten years against the backdrop of the deeper economic and demographic transitions that are taking place in India. In sum, this anthology enumerates the challenges and opportunities for companies - both domestic and international - doing business in India today. Topics covered include:The Emergence of the Indian ConsumerThe Promise of Organized Food Retail in IndiaToward a Credit-Driven Consumer Culture: Credit Cards' Influence on the Indian LifestyleThe Challenge of India's Mobile Telecom MarketIndia's Airline Industry: Fair Skies Ahead?India's Changing Hospitality IndustryIndia's Pharmaceutical Industry: A Shift in StrategySocial Entrepreneurship: Empowering India's PoorThe Tata Nano: Innovating from the Ground UpThis book is brought out in association with Kellog School of Management.About The AuthorAnuradha Dayal-Gulati is an independent consultant who has been a clinical associate professor at the Kellogg School of Management. She is the co-editor of Kellogg on China and Global Corporate Citizenship, both published by Northwestern University Press.Dipak Jain is the Sandy and Morton Goldman Professor of Entrepreneurial Studies and a professor of marketing at the Kellogg School of Management.