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VIVA BOOKS PRIVATE LIMITED Writing a Winning Business Plan 5/e by Matthew Record
andnbsp; Whether you run an established business or are contemplating a new start-up venture only a business plan will convey your companyandrsquo;s plans and illustrate how they can be achieved. For you it is a detailed map that shows you where you are going and allows you to identify potential problems long before they arrive. You need it to measure performance monitor progress make future plans and raise additional finance. For potential finance providers or investors the clarity and detail of the information your plan supplies will be the basis on which they make their decision. This book will enable you to create a well thought-out and carefully structured business plan and to present it in a clear and logical manner. andmiddot; Planning the appropriate legal entity andmiddot; Defining your market andmiddot; Compiling an effective marketing plan andmiddot; Setting out your operational objectives andmiddot; Projecting realistic sales andmiddot; Specifying your financial needs andmiddot; Presenting a convincing plan andmiddot; Monitoring your business progress
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