Description
John Wiley E-Marketing In Digital Age: Text And Cases, 2Nd Edition by Prof Vinod V Sople
This book is designed for the students of MBA, PGDM, DBM, MMS, MMM, pursuing marketing management as their major in their Post Graduate (Masters) Degree Programmed in Business Management. This book provides a strategic framework for E-Marketing management, leading to competitive advantage for a business enterprise. E-Marketing is also called as Online Marketing, Internet Marketing, Virtual Marketing or Web Marketing etc. Internet has brought many unique benefits to marketing.