×







We sell 100% Genuine & New Books only!

Advanced Theory And Practice In Sport Marketing 4Th Edition at Meripustak

Advanced Theory And Practice In Sport Marketing 4Th Edition by Eric C Schwarz and Kyle J Brannigan and Jason D Hunter, T&F/Routledge

Books from same Author: Eric C Schwarz and Kyle J Brannigan and Jason D Hunter

Books from same Publisher: T&F/Routledge

Related Category: Author List / Publisher List


  • Price: ₹ 5771.00/- [ 7.00% off ]

    Seller Price: ₹ 5367.00

Estimated Delivery Time : 4-5 Business Days

Sold By: Meripustak      Click for Bulk Order

Free Shipping (for orders above ₹ 499) *T&C apply.

In Stock

We deliver across all postal codes in India

Orders Outside India


Add To Cart


Outside India Order Estimated Delivery Time
7-10 Business Days


  • We Deliver Across 100+ Countries

  • MeriPustak’s Books are 100% New & Original
  • General Information  
    Author(s) Eric C Schwarz and Kyle J Brannigan and Jason D Hunter
    PublisherT&F/Routledge
    Edition4th Edition
    ISBN9781032137537
    Pages310
    BindingSoftcover
    Publish YearAugust 2022

    Description

    T&F/Routledge Advanced Theory And Practice In Sport Marketing 4Th Edition by Eric C Schwarz and Kyle J Brannigan and Jason D Hunter

    Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level.The book goes beyond the introductory sport marketing course by exploring advanced marketing theories related to topics such as ethics and social responsibility, international marketing, marketing research and information systems, data analytics, consumer behavior, product and logistics management, branding and brand management, sales management, promotions, social media and networking, destination marketing, and evaluating performance. New to this edition are sections on pricing structures and strategies, experiential marketing, new digital marketing communications and technology, emotional intelligence in sport marketing, and social entrepreneurship. This is also one of the first books to consider the challenges of sports marketing in a post-COVID world. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world.This is an essential textbook for courses on sport marketing, and invaluable recommended reading for any general course on sport business, sport management, sport development, or marketing.Ancillary resources include a test bank, PowerPoint slides, and a master course syllabus.



    Book Successfully Added To Your Cart