Description
Bio-Green Books Advertising Management 2022 by Agarwal and M L
his is an ideal and most comprehensive textbook presenting an integrated approach to the principles, concepts and the cases in advertising management. The book is well-written and well-structured in lucid, simple and conversational language. Different topics are systematically arranged with proper blend of theories and models so as to make easy and clear understanding of principles and their applications in advertising. The book will be very useful for students doing M.B.A., M.Com. and B.B.M. It will also be most valuable reference source for advertising professionals.