Description
New India Publishing Agency Agricultural Marketing 2023 by Gowri Uma
This book “Agricultural Marketing” is handy for understanding the subject of agricultural marketing logically with the structured questions and answers covering wide areas. The main aim of the publication of the book is to meet the demand of aspirants who availed with the limited sources of objective Agricultural Marketing. Using a combination of authoritative and clear text, it explores thrust corners of everything from importance to information technology on agricultural marketing by enveloping Marketing functions, Marketing Channel, Market Functionaries, Agricultural Price policy, Marketing institutions and much more!An innovative approach has been used to cover the MCQ question based on Indian Council of Agricultural Research (ICAR) syllabus. The Book is the accessible guide to gaining tonnes of invaluable marketing knowledge and learning how the marketing activities shape our trade! To help students score well, most popular topics have been included in the book that can consider for competitive examination like Junior Research Fellowship (JRF), Senior Research Fellowship (SRF), Agricultural Research Service (ARS), National Eligibility Test (NET), State Eligibility Test (SET) and Civil Services too. Chapter wise questions begin with student learning objectives to meet the broad learning outcomes.The book is great for revising and learning important current topics in Agricultural Marketing and will help students to enhance rapid learning and score good marks in the exams.