Anti-Consumption 1st Edition 2022 by Cherrier, Hélène, Taylor and Francis Ltd

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Taylor and Francis Ltd Anti-Consumption 1st Edition 2022 by Cherrier, Hélène

In this edited volume, the leading scholars in the field engage with consumers, marketers, corporations and policymakers as well as space dynamics and network formation to provide an in-depth examination of anti-consumption: a voluntary behavioural inclination to minimise rather than grow, to decelerate and simplify and to reduce the unnecessary exploitation of resources fuelled by consumer culture. This book does not place anti-consumption on the high moral ground but rather demonstrates its complexity to spur innovative and critical thinking on how people, organisations, businesses and governments can treat consumption more as a necessity for survival than as a tool for self-expression, pleasure and economic growth._x000D__x000D_The first part of this book looks at anti-consumption from a diversity of perspectives. It analyses voluntary simplicity, a self-motivated engagement in consumption reduction, and boycotting, a politically-motivated reaction against unacceptable corporate practices, as distinct manifestations of anti-consumption that nonetheless remain rooted in the logic of the market. Paving the way to critical perspectives on the interface between anti-consumption, people and the environment, the second part of the book projects anti-consumption to issues of waste production and provides possible answers to global challenges of resources depletion, social inequalities and global warming. In this section, anti-consumption is critically assessed as an actor of change, both in terms of social change and paradigm change. To move the field forward, the third part of this book presents several theoretical frameworks that help set a roadmap for future research._x000D__x000D_Anti-Consumption will be of direct interest to scholars and researchers within the fields of marketing, consumer research, business studies, environmental studies and sustainability. It will also be of value to those researching the economics and/or sociology of markets._x000D_ _x000D_ Introduction _x000D_ _x000D_ Helene Cherrier and Michael S.W. Lee_x000D_ _x000D_ Part 1. What Is Anti-Consumption?_x000D_ _x000D_ Chapter 1: Consumer Boycott Participation: Evidence for the Trigger/Promoter/Inhibitor Model_x000D_ _x000D_ Stefan Hoffmann_x000D_ _x000D_ Chapter 2: The evolution of Voluntary Simplicity: From Soulful Search for Meaning to Extreme Lifestyle Experiments_x000D_ _x000D_ Stephen Zavestoski and Marilyn DeLaure_x000D_ _x000D_ Chapter 3: How Green Demarketing Brands Can Successfully Support Anti-Consumption_x000D_ _x000D_ Catherine Armstrong Soule and Tejvir Sekhon_x000D_ _x000D_ Chapter 4: "I am NOT a Consumer" or "I Don't WANT to be a Consumer" or "I CAN'T be a Consumer": A Fresh Look at the New Strategies Consumers Use to Avoid the Marketplace_x000D_ _x000D_ Susan Dobscha_x000D_ _x000D_ Chapter 5: Anti-Consumers, Pro-Consumers, and Two Social Paradigms of Consumption_x000D_ _x000D_ Jim Muncy and Rajesh Iyer_x000D_ _x000D_ Part 2. Why Is Anti-Consumption Important?_x000D_ _x000D_ Chapter 6: Anti-Consumption and Our Current Crisis of Care_x000D_ _x000D_ Andreas Chatzidakis_x000D_ _x000D_ Chapter 7: Different Sides of the Same Coin? Political Ideology Inflects How Symbolism Relates to Mask Avoidance or Adoption in the Age of COVID-19_x000D_ _x000D_ Charles S. Areni and Helene Cherrier_x000D_ _x000D_ Chapter 8: Anti-Consumption In Emerging Markets_x000D_ _x000D_ Pragea Geldoffy Putra and Michael S.W. Lee_x000D_ _x000D_ Chapter 9: The Trio of Religiosity, Materialism, and Anti-Consumption in Explaining _x000D_ _x000D_ Life Satisfaction_x000D_ _x000D_ Betul Balikcioglu and Faith Mehmet Kiyak_x000D_ _x000D_ Part 3. The Future of Anti-Consumption Research_x000D_ _x000D_ Chapter 10: The "Fake It Till We Make It" Path to a Shared, sustainable society_x000D_ _x000D_ Karen V. Fernandez_x000D_ _x000D_ Chapter 11: Promoting Consumption Reduction: A Behaviour Change Challenge_x000D_ _x000D_ Ken Peattie_x000D_ _x000D_ Chapter 12: Socially Oriented Anti-Consumption_x000D_ _x000D_ Nieves Garcia-de-Frutos and Jose Manuel Ortega-Egea_x000D_