Description
Taylor and Francis Ltd Behavioural Research for Marketing 1st Edition 2022 by Adams, Julian
* Provides a one-stop text on the theoretical underpinning, and application of, key sociological, psychological, philosophical and behavioural economic disciplines to the study of human, in particular consumer, behaviour. _x000D_* The theories described in the book are universal, straddling cultures and countries and making the book truly international. _x000D_* Written by a leading practitioner in the field, with decades of practical experience._x000D_ _x000D_
Chapter 1: Introducing theory, Chapter 2: How social influence creates and sustains behaviour, Chapter 3: How personality governs behavioural tendencies, Chapter 4: How motivational forces drive behaviour, Chapter 5: How judgements influence behaviour, Chapter 6: How to select theory_x000D_