Description
John Wiley Big Data Mba: Driving Business Strategies With Data Science by Bill Schmarzo
Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover monetization opportunities and create new sources of competitive differentiation.