Description
Loyalty & Reward Co Blockchain Loyalty by Philip Shelper
BLOCKCHAIN LOYALTY 2ND EDITION IS NOW AVAILABLE.A blockchain loyalty program rewards members with a cryptocurrency (or cryptotoken) instead of traditional points and miles when they spend. The cryptocurrency is actively traded on a digital exchange and the value fluctuates based on speculative investor behaviour and the market forces of supply and demand. Members become fascinated with the idea of earning a currency which is alive.Blockchain Loyalty provides deep insight into how this new type of program design is disrupting loyalty and reinventing marketing around the world and features: the basics of blockchain and cryptocurrencies the history of loyalty currencies a worldfirst blockchain loyalty research project interviews with blockchain loyalty companies the essentials of running an Initial Coin Offering business models including tax and legal considerations blockchain marketing basics an overview of the required technologyPHILIP SHELPER has over 12 years experience within the loyalty industry including roles at Qantas Frequent Flyer and Vodafone as well as running his own loyalty management consultancy Loyalty & Reward Co. He also manages www.blockchainloyalty.io a global blockchain loyalty resource centre.show more