Description
Ive Got the Fever Brain Surfing by Heather Lefevre Foreword by Bedolla Toma Edited by Van Uden Marissa
Heather LeFevre set out on an expedition to apprentice herself with todays most brilliant marketing strategists traveling from Beijing to Seattle. The twist? She lived with each of these mentors in their homes commuting to work with them each day and uncovering their principles for building many of the worlds most respected and profitable brands.Brain Surfing is a book that combines marketing knowhow with life philosophy. One minute youll learn about smart brands on the other side of the world the next youll be inspired to take off on your own adventure. LeFevre guides you through todays complex marketing landscape uncovering the secret ways of working of each of her coaches. Brain Surfing will surprise you with how much you learn while thoroughly enjoying the journey.show more