Description
Iuniverse Brand Triad Toolbox For Strategic Brand Assessment And Repositioning by Bill Nissim
Organizations Of All Kinds Forge Their Brand'S Strategic Trajectory On A Daily Basis, Whether Consciously Or Unintentionally. This Occurs Through Deliberate Planning And Execution, Chastening Of Market Fads, Or Response To A Competitive Threat. Whatever The Root Cause, A Direction Emerges And The Consequences Unveil Themselves Somewhere Along The Brand'S Journey. The Primary Value Of The Brand Triad Model Is That Of A Strategic Assessment And Repositioning Tool For Business Managers And Marketers Alike. This Is, By No Means, A "Silver Bullet" Axiom For All Business Ailments. The Real Value Lies In The Discovery And Recognition Process To Uncover Your Brand'S Current State. In A World That Moves At Breakneck Speeds, Parsing Out Time To Step Back And Take Stock Of Your Business And Future Direction Is Not Only Important, But Healthy.