Description
New Age International (P) Ltd Publishers Business Communication As Per The New Syllabus Of Gbtu (For Mba) 2Nd Edition 2014 by Bisen, Vikram, Priya
The book Business Communication has been designed strictly according to the new syllabus of Gautam Buddh Technical University (formerly UPTU), Lucknow for the core subjects offered to the management students. The book provides complete view about the communication used in business and general life which helps the students to develop effective communication skills.
The main highlights of book
Basics of Business Communication
Organizational Structure & Business Communication Cycle
Impact of Cross-cultural Communication
Resume Writing, Group Discussion, Interview
Oral & Written Communication