Description
PEARSON INDIA Business Communication Today 14Th Edition by BOVEE
FEATURES
Twelve new chapter-opening vignettes with accompanying end-of-chapter individual and team challenges including examples of Indian companies like Wipros use of digital platform, PHI Learnings experience in publishing winning books, Asian Paints undertaking step-by-step digital transformation, Britannia routine messages for building positive brand image, etc..
Updated coverage of the advantages and disadvantages of teams (Chapter 2), overcoming resistance (Chapter 2), gender differences (Chapter 3), digital messaging (Chapter 7), the business communication uses of social networks (Chapter 8), content curation (Chapter 8), and effective and ethical apologies (Chapter 11).