Description
New Age International (P) Ltd Publishers Business Communications 1St Edition 2013 by Mathur, SP
It is first and updated edition of Business Communication to graduate, postgraduate and other professional courses as applicable in different universities. The foremost aims for preparing this book has been to present the subject matter with entire relevant aspects and articulating and systematizing the conceptual core as well as modest concepts, view points and techniques of communication. It is a modest attempt to incorporate broadly six major parts and in that 17 chapters are distributes. Out of them, the first part focuses on general study of communication, second part deals the media or types of business communication, third part deals the commercial and employment communication, fourth part emphasized on management and communications, fifth part deals business/management and technological bias and sixth part deals some barriers and perspective effectiveness of communication. Moreover, some of the new chapters are added such as in part I learning aspects for effective communication, in part III, communication in company management and employment communication etc. At the end of each chapter, the short and descriptive types of questions are also incorporated. The subject matter of the book has been adopted from various Indian and foreign books, journals and periodicals. However, the emphasize has been laid on practical and perspective aspects of communication.