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Consumer Behaviour 1st Edition at Meripustak

Consumer Behaviour 1st Edition by John O'Shaughnessy, Bloomsbury

Books from same Author: John O'Shaughnessy

Books from same Publisher: Bloomsbury

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    • General Information  
    Author(s)John O'Shaughnessy
    PublisherBloomsbury
    Edition1st Edition
    ISBN9789356403338
    Pages400
    BindingSoftcover
    LanguageEnglish
    Publish YearApril 2023

    Description

    Bloomsbury Consumer Behaviour 1st Edition by John O'Shaughnessy

    A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.


    Management
    Business Research
    CAT
    MBA

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