Description
Wiley India Consumer Behaviour (Pb 2007) by Martin Evans Akihito Asano Gordon Foxall
This is a particularly well conceived text that superbly demystifies consumer behaviour. The underpinning theory is easy to grasp and its application is so clearly shown The book is appropriate for the increasing number of consumer behaviour elements within professional programmes and is very student centric in its approach. About The Author: Martin Evans is a Senior Fellow at Cardiff Business School. He previously held professorial posts at the Universities of Portsmouth, Glamorgan and West of England. His industrial experience was with Hawker Siddeley and then as a consultant to a variety of organizations over 30 years. Martin's specialist areas include direct marketing, consumer behaviour and marketing research and information