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Contemporary Issues In Marketing And Consumer Behaviour at Meripustak

Contemporary Issues In Marketing And Consumer Behaviour by Elizabeth Parsons; Pauline Maclaran, Routledge

Books from same Author: Elizabeth Parsons; Pauline Maclaran

Books from same Publisher: Routledge

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    • General Information  
    Author(s)Elizabeth Parsons; Pauline Maclaran
    PublisherRoutledge
    Edition2nd New Edition
    ISBN9780415826914
    Pages186
    BindingPaperback
    Language English
    Publish YearJuly 2017

    Description

    Routledge Contemporary Issues In Marketing And Consumer Behaviour by Elizabeth Parsons; Pauline Maclaran

    This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation.


    Management
    Business Research
    CAT
    MBA

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