More Details about Contemporary Marketing 16th Edition

General Information  
Author(s)Louis E Boone and David L Kurtz
PublisherCENGAGE
Edition16th Edition
ISBN9781133628460
Pages784
BindingHardbound
LanguageEnglish
Publish YearJanuary 2013

Description

CONTEMPORARY MARKETING 16E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Sixteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. Available with InfoTrac Student Collections http: //gocengage.com/infotrac.