Description
KOGAN PAGE LIMITED Creating Lasting Value by Jeroen Geelhoed Salem Samhoud Nur Hamurcu
The consequences of a primary focus on shareholders over the last few decades has emphasized that that a new model of value creation is necessary. Today's economy demands organizations that create value, not only for shareholders but also for customers, employees, leaders and society. Businesses that face up to this challenge by focusing on all the stakeholders involved will be far more successful in the long term than those driven purely by seeking to deliver the maximum return on shareholder investment. Creating Lasting Value shows readers how to achieve lasting results by channeling efforts into three key areas. It demonstrates how to lead the value, manage the value, and market the value. The successful organizations of the future will be those that can put these principles into practice: this book shows you how. Chapter - 00: Introduction and Summary;Section - ONE: The foundations of value creation;Chapter - 01: Value for everyone;Chapter - 02: The waves of value;Chapter - 03: Starbucks;Section - TWO: Wave 1: lead the value;Chapter - 04: Mobilize energy;Chapter - 05: Take ownership;Chapter - 06: Set direction;Section - THREE: Wave 2: manage the value;Chapter - 07: Make it happen and improve;Chapter - 08: Zappos.com;Section - FOUR: Wave 3: market the value;Chapter - 09: Inspire others;Chapter - 10: Interface;Section - FIVE: Making even bigger waves;Chapter - 11: Change holistically;Chapter - 12: Dr V