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Kogan Page India Pvt. Limited Creating & Delivering Your Value Proposition by Cindy Barnes Helen Blake David Pinder
In recent years developing a value proposition has become the prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders demonstrating why having a strong value proposition is so important for a company. This practial new title shows readers how to build deliver and harness value propositions to create profitable growth for a business by utilizing the experience of clients and customers. Featuring global case studies and examples Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
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