Customer Engagement Marketing at Meripustak

Customer Engagement Marketing

Books from same Author: PALMATIER R W

Books from same Publisher: SPRINGER

Related Category: Author List / Publisher List


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  • General Information  
    Author(s)PALMATIER R W
    PublisherSPRINGER
    ISBN9783319619842
    Pages328
    BindingHardbound
    LanguageEnglish
    Publish YearAugust 2017

    Description

    SPRINGER Customer Engagement Marketing by PALMATIER R W

    This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.