Description
Taylor & Francis Ltd Design Management Organisation And Marketing Perspectives 2017 Edition by Sotiris T. Lalaounis
Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers and other stakeholders by placing them at the heart of the product/service development process, it has never been more important to integrate marketing and organisational perspectives into design management.This text explores the importance of managing design strategies, design processes, and design implementation in a way that it puts the human and the society at the centre, contributing to organisational success, customer gratification, and social welfare. Drawing from a variety of scholarly research and personal commercial insights, this book integrates key concepts of marketing, innovation, and design, to provide an in-depth discussion of the subject of design management. With end-of-chapter exercises, case studies, and reflective insights along with online teaching materials, Design Management: Organisation and Marketing Perspectives is an essential text for students in design management, marketing, and innovation, or for anyone interested in gaining an in-depth understanding of how design can be successfully managed in order to generate the best answers to contemporary global challenges. TABLE OF CONTENTSIntroduction: Design Management and the Creative EconomyDesign Research: Framing the design problem and identifying design opportunitiesIncorporating design thinking into the organisational DNAStrategic design management: Developing the design strategyUnderstanding individual and organisational creativityOrganising for design innovation: Organisational paradoxes and ambidexterityHuman experiences and design managementHuman-centred design: Co-creation and design managementDesign consultancies as professional service firmsConclusion: Leading through design