Description
Taylor and Francis Ltd Differentiation Strategy 1st Edition 2022 Hardbound by Holt, Kevin
* Unlike other books on differentiation strategy, goes into detailed, clear explanations of the underlying concepts and principles _x000D_* Goes beyond general guidelines to provide actionable, 'how to' details to create a differentiation strategy _x000D_* Based on a process with proven results for large clients in such industries as hospitality management_x000D_ _x000D_
1. Competition 2. Value 3. Benefits 4. Functions 5. Offerings 6. Differentiation 7. Segmentation 8. Attributes 9. Actions 10. Research 11. Creative Problem-Solving 12. The Value Proposition 13. The Activity System 14. The Strategy Process_x000D_