Description
McGraw Hill Digital Marketing by Seema Gupta
Digital Marketing blends theory with practice and encompasses all important topics covered under the purview of digital and emarketing.
It provides a detailed explanation to different marketing platforms such as Facebook, LinkedIn, Twitter, Snapchat,
etc. It also discusses the varying nature of different platforms and imparts know-how and suitability of different marketing tools
with respect to customer needs, tastes and behavioral patterns.
The book starts from the very basics of the subject area and extends the discussion to advanced topics such as optimizing user
experience, advanced SEO, optimizing campaigns, webmercials, e- and m-marketing, etc. Supplemented with actual
screenshots, cut-outs, case-studies and real-life examples, the book makes the learning ourney interactive and engaging,
thereby offering value to marketing students and working professionals.