Description
Taylor and Francis Ltd Digital Marketing Excellence 6th Edition 2022 by Chaffey, Dave
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. _x000D__x000D_Written by two highly experienced digital marketing consultants, the book shows you how to:_x000D__x000D__x000D__x000D__x000D__x000D__x000D_Draw up an outline integrated digital marketing plan_x000D__x000D__x000D__x000D_Evaluate and apply digital marketing principles and models_x000D__x000D__x000D__x000D_Integrate online and offline communications_x000D__x000D__x000D__x000D_Implement customer-driven digital marketing as part of digital transformation_x000D__x000D__x000D__x000D_Reduce costly trial and error_x000D__x000D__x000D__x000D_Measure and enhance your digital marketing_x000D__x000D__x000D__x000D_Learn best practices for reaching and engaging your audiences using the key digital marketing platforms._x000D__x000D_This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage._x000D__x000D_Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation._x000D__x000D_Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises._x000D_ _x000D_
1. Introduction to Digital Marketing 2. Digital Customers 3. Digital Models 4. Content Marketing 5. Create Integrated Campaigns 6. Social Media Marketing 7. Digital Communications 8. Designing Digital Experiences 9. Digital Innovation 10. Digital Marketing Plan_x000D_