Description
Vijay Nicole Digital Marketing (PB) by Lj Charlas & Patrick Joseph Susairaj
DescriptionThis book Digital Marketing is an introductory text cum handbook for students of management and business and for anyone who wants to pursue a career in Digital Marketing.Salient Features• Explanation of the basic concepts and elements of marketing required for digital marketing.• Detailed overview of marketing mix and management strategies digital marketers should be aware of.• Elucidation of Core elements and concepts of different types of digital marketing in the order recommended by the experts in the field.• Comprehensive coverage of 14 types of digital marketing with real world examples.• A dedicated chapter covering the skills required for digital marketing and career opportunities in digital marketing.• Short, medium and long answer questions at the end of every chapter to test the knowledge gained.• A dedicated chapter covering the future trends in digital marketing, which can be used as a road map for novice digital marketers.