Description
BPB Publications Digital Marketing Trends and Prospects by Shakti Kundu
The book starts with the basic concepts of Marketing, benefits & opportunity of Digital Marketing and its usage in various domains of business. You will learn how to work with SEO, E-mail Marketing and Digital Display Advertising. The book will then cover the key metrics of SMM & Mobile marketing and Web analytics. This book not only focusses on Digital Marketing but also covers many real-world examples based on the latest Marketing strategies or techniques in Digital Marketing.
TAGLINE
Familiarize yourself with different effective strategies in Digital Marketing
KEY FEATURES
Understand the basics terminologies in Digital Marketing
Understand the impact of Search Engine Optimization (SEO) on online business
Identify important elements of E-mail marketing and its applicability in the digital world
Get familiar with Mobile marketing and Web analytics tools
Understand different Traditional Marketing and Digital Marketing techniques
WHAT YOU WILL LEARN
Get familiar with B2B SEO and B2C SEO strategies in Digital Marketing
Understand the importance of gathering offline and online data in Email marketing
Learn how to create and test landing pages
Generate traffic and behavior report of marketers and targeted users
Get familiar with the Web analytics tools and process.
WHO THIS BOOK IS FOR
This book is for anyone interested in Digital Marketing. Professionals who are working in the Digital Marketing domain can use this book as a reference.