Description
In Easy Steps Limited Effective Communications In Easy Steps by Nick Vandom
We all communicate, every day, all of the time. So why can communications go so wrong in the workplace? Sometimes it is because the wrong methods are used at the wrong times, and sometimes it is because the communications process becomes too complicated and bogged down in corporate jargon.Effective Communications in easy stepsoffers clarity in the world of corporate communications. There is no blue-sky, synergy-based, customer-centric thinking here; just informed, clear, practical and commonsense advice on how to use communications to actually get the right message across to the correct audience.Written by two communications experts, with over 25 years experience between them, they will show you how to:Create a practical Communications Strategy that will really workUnderstand how, and why, to evaluate your communicationsBuild, and maintain, websites that keep deliveringUnravel the mysteries of social mediaExplode some of the myths about communications in the workplaceCommunications in the workplace should be a simple thing and, with this book to guide you, it really can be.Covers topics such as:Common mistakes, how content is king, setting clear objectives, getting the right team, creating your strategy and measuring successCommunicating face to face, on the web, using email, social media, on paper, posters, TV/video, mobile devices and surveysCreating a communications strategy, looking at the big picture, setting objectives, understanding your audience and engaging with them, using Behavioral Science to influence behavior, and running a campaignCommunicating change: planning for change and letting everyone know, developing a change plan, delivering bad news, evaluating change, and embedding change cultureEvaluating communications, measuring effectiveness (making sure it is to the POINT), evaluating SMART objectives, techniques for evaluation, controlling evaluation, and the post-campaign reviewHow to avoid corporate jargon and create communications that are clear, concise and meaningful: understanding and designing for readability and reading age, designing for dyslexia, understanding how white space can be used to improve readability, using Plain EnglishCreating well-designed websites: defining your web audience, dealing with generations, making website navigation successful for the user, creating a taxonomy, catching and keeping people's attention, and accessibility issuesProducing content for the web: how the web and paper differ, creating a Roadmap, paragraphs, text, formatting with stylesheets, and using graphical elementsContent Management Systems: the facts and myths... when to use a CMS and how to implement and manage oneUsing video to get your message across: capturing, editing and publishing videoHow to use social media in a business environment to best effect: Facebook, Twitter, creating a Wiki, online forums, and podcasting