Description
Cengage Electronic Commerce by Schneider
Packed With Real-World Examples And Business Cases, Electronic Commerce, 11E Continues To Lead The Market With Its Cutting-Edge Coverage Of All Things E-Commerce. Comprehensive Coverage Of Emerging Online Business Strategies, Up-To-The-Minute Technologies, And The Latest Developments From The Field Equips Readers With A Solid Understanding Of The Dynamics Of This Fast-Paced Industry. The New Edition Offers Thorough Discussions Of E-Commerce Growth In China And The Developing World, Social Media And Online Marketing Strategies, Technology-Enabled Outsourcing, Online Payment Processing Systems, And Much More. In Addition, "Business Case Approaches" And "Learning From Failure" Boxes Highlight The Experiences Of Actual Companies To Illustrate Real-World Practice In Action. Table Of Contents - Part I: Introduction.1. Introduction To Electronic Commerce.2. Technology Infrastructure: The Internet And The World Wide Web.Part Ii: Business Strategies For Electronic Commerce.3. Selling On The Web.4. Marketing On The Web.5. Business-To-Business Activities: Improving Efficiency And Reducing Costs.6. Social Networking, Mobile Commerce, And Online Auctions.7. The Environment Of Electronic Commerce: Legal, Ethical, And Tax Issues.Part Iii: Technologies For Electronic Commerce.8. Web Server Hardware And Software.9. Electronic Commerce Software.10. Electronic Commerce Security.11. Payment Systems For Electronic Commerce.Part Iv: Integration.12. Planning For Electronic Commerce.