Description
MKP Techologies Encouraging Participative Consumerism Through Evolutionary Digital Marketing by Hans Ruediger Kaufmann , Agapi Manarioti
This book focuses on participative consumerism through evolutionary digital marketing. It covers topics such as e-marketing, technology and the internet as a market tool, consumer engagement on social media platforms, the role of content management in online market, integrated online-offline marketing design, multi-channel marketing, dig data, and other topics--show more