Description
Pearson Essentials Of Entrepreneurship And Small Business Management 8Th Edition by Norman M Scarborough
Entrepreneurship is a fast-growing and ever-changing discipline. Of late,people of all ages, backgrounds, and nationalities are launching businesses of their own and, in the process, are reshaping the world's economy. The purpose of this book is to open the readers' mind to the possibilities, the challenges, and the rewards of owning their own business and to provide the tools they will need in order to be successful if they choose the path of entrepreneurship.In the revised eighth edition, the authors have provided plenty of practical, &ldquohands-on" tools and techniques to make new business ventures successful. Thisbook provides the tools to help teach students the right way to launch and manage a small businesswith the staying power to succeed Highlights of this Edition:&bull Most of the real-world examples,which allowsthe readers to see how entrepreneurs areputting into practice the learnt concepts,are new.&bull A new chapter &ldquoEthics and Entrepreneurship: Doing the Right Thing" is included. It provides the readers a framework for making ethical decisions in business.&bull Extensive and updated coverage of important topics like using the business model canvas to refine a business idea and using social media, including Facebook, Twitter, and YouTube, as bootstrap marketing tools.&bull The popular feature &ldquoHands On: How To . . .," which s a concept from each chapter andexplains how readers can put that into practice in their own company, is also revised.&bull &ldquoYou Be the Consultant", another feature popular among the students and professors, is ed in every chapter. It describes a decision an entrepreneur faces and asks the reader to play the role of consultant and advise the entrepreneur on the best course of action. This feature includes the fascinating stories of how entrepreneurs came up with their business ideas.&bull This edition includes ten brief cases, eight of them new to this edition, covering a varietyof topics. All of the cases are about small companies, which can be researched online.&bull The content of every chapter reflects the most recent statistics, studies, surveys, andresearch about entrepreneurship and small business management.
Salient Features
SECTION I The Challenge of Entrepreneurship
Chapter 1 The Foundations of Entrepreneurship
Chapter 2 Ethics and Social Responsibility: Doing the Right Thing
Chapter 3 Inside the Entrepreneurial Mind: From Ideas to Reality
SECTION II The Entrepreneurial Journey Begins
Chapter 4 Conducting a Feasibility Analysis and Designing a Business Model
Chapter 5 Crafting a Business Plan and Building a Solid Strategic Plan
Chapter 6 Forms of Business Ownership and Buying an Existing Business
Chapter 7 Franchising and the Entrepreneur
SECTION III Launching the Business
Chapter 8 Building a Powerful Bootstrap Marketing Plan
Chapter 9 E-Commerce and the Entrepreneur
Chapter 10 Pricing and Credit Strategies
Chapter 11 Creating a Successful Financial Plan
Chapter 12 Managing Cash Flow
SECTION IV Putting the Business Plan to Work: Sources of Funds
Chapter 13 Sources of Financing: Equity and Debt
Chapter 14 Choosing the Right Location and Layout
Chapter 15 Global Aspects of Entrepreneurship
Chapter 16 Building a New Venture Team and Planning for the Next Generation.