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Essentials of Marketing 1998 Edition at Meripustak

Essentials of Marketing 1998 Edition by Charles Lamb , Cengage

Books from same Author: Charles Lamb

Books from same Publisher: Cengage

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    • General Information  
    Author(s)Charles Lamb
    PublisherCengage
    ISBN9780538879262
    Pages502
    BindingPaperback
    LanguageEnglish
    Publish YearAugust 1998

    Description

    Cengage Essentials of Marketing 1998 Edition by Charles Lamb

    Learn the basics of marketing and find out about the "hot topics" affecting marketing and business in the late 1990s. This text explores the major concepts of marketing including the marketing "mix": product, price, place (distribution) and promotion.


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