Description
PEARSON INDIA Facebook Marketing Leveraging Facebooks Features For Your Marketing Campaigns 3Rd Edition by Brian Carter
Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be there, too: not just with a generic "page," but with a smart, low-cost marketing program that works. Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimize it. Two world-class social media marketers show you how to make the most of Facebook's most valuable new business features—including Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether you're an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers where they are right now: on Facebook!
Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be there, too: not just with a generic "page," but with a smart, low-cost marketing program that works. Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimize it. Two world-class social media marketers show you how to make the most of Facebook's most valuable new business features—including Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether you're an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers where they are right now: on Facebook!
You'll Learn How To:
&bull Get started fast with Facebook, even if you're new to it
&bull Develop winning Facebook marketing strategies
&bull Master new best practices for creating "best in class" Facebook pages
&bull Design Facebook ads that drive more clickthroughs at lower cost
&bull Reach customers outside Facebook with Facebook Connect and social plugins
&bull Use images and other media to personalize your presence and engage visitors
&bull Build thriving Facebook communities that promote loyalty and innovation
&bull Market to customers on the move via Facebook mobile apps
&bull Monitor what your customers are saying in real-time
&bull Protect your privacy—and your customers' privacy, too
&bull Use Facebook Credits social currency to attract new customers and promote product sampling
&bull Track your performance with Facebook Analytics
&bull Prepare to profit from tomorrow's Facebook trends and innovations
Table of Content:
I Getting Started
1 Getting Around Facebook: The Basics
2 Addressing Privacy Concerns
3 Establishing a Corporate Presence
II Intermediate Marketing Skills
4 Facebook Advertising: How and Why You Should Be Using It
5 Facebook Page Analytics: Tracking Your Success
6 Using Facebook to Develop Communities
III Getting the Most Out of Advanced Facebook Features
7 The Power of Local: Facebook Places and Deals
8 Socialize Your Website with Facebook Connect and Social Plug-ins
9 Facebook Credits: Social Currency and Your Business
IV Role Models and Predictions
10 Best in Class Facebook Pages
11 What's Next for Facebook
Salient Features:
• By Brian Carter and Justin R. Levy, two of the world's most respected and successful Facebook marketers, consultants, and speakers
• Extensive new coverage includes Facebook Messages, Facebook Deals, Facebook Places, new mobile apps, updated privacy controls, and much more
• Step-by-step coverage of building winning business strategies using today's newest best practice