Description
Taylor and Francis Ltd Franchising Strategies 1st Edition 2022 by Teixeira, Ed
* First new guide on franchising in over 10 years * Employs proprietary dataset for a research-backed and practical approach * Enables students to prepare their own feasibility analyses and growth strategies to enter this booming sector_x000D_ _x000D_
1. Introduction to Franchising 2. Fundamentals of Franchising 3. The Relevancy of Emerging Franchise Performance 4. Evaluating the Franchise Venture 5. Preparing for New Franchise Launch 6. Developing Franchisor Organizational Capabilities 7. Franchise System Development 8. Franchisor Support and Services 9. Franchise Relationship Management 10. Franchise Trends_x000D_