Description
John Wiley And Sons Global Logistics Management(A Competitive Advantage For The New Millenium) by Gourdin
Manufacturing a quality product is no longer sufficient by itself to guarantee customer loyalty. Companies must consistently deliver their product when and where customers demand it at a reasonable price. Global Logistics Management provides students and managers with an accessible overview of logistics in a global setting. In order to keep readers with little or no knowledge of logistics focused on the topic, the book is written in a straightforward, uncomplicated way, and real-life examples from all over the world help put the theoretical points discussed into context. Global Logistics Management will help provide present and future business leaders with the knowledge and skills necessary to turn their corporate logistics activities into a source of sustainable competitive advantage.