Description
ED Tech Press Global Marketing Management (Hb 2021) by Gustavo Morales
Global Marketing is invaluable text for M.Com, and MBA students studying international or global marketing. Today, many companies have trouble deciding whether using a truly global marketing strategy is right for them. There is a slight trend back toward localization due to new efficiencies of customization made possible by technology, the Internet, and new manufacturing processes. Mass Customization has now taken the place of Mass Production. In todays world, the customer does not always respond to a one size fits all approach.