Description
Palgrave MacMillan Global Strategic Management 2002 Edition by Philippe Lasserre
"Global Strategic Management" is designed as a core textbook for those students studying strategy or international business. It offers an insight into the impact of globalization on business organizations and how managers could and should deal with this. The text combines a strategic and managerial approach to global issues while covering future trends, including e-business and cultural issues. The text gives a comprehensive overview of the subject, using chapter introductions, summaries, key points, key terms, suggested reading and mini-examples to illustrate and to guide the student through the book.