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Kogan Page India Pvt. Limited Guerrilla Marketing Research by Robert J Kaden
Not only is marketing research well within the budget of any company its also a resource you can ill afford to ignore. Guerrilla Marketing Research shows how your business whatever its size can benefit from conducting focus groups and surveys - and reveals how to do it for far less money than you think. Illustrated with examples taken from companies of all shapes and sizes this practical and compelling book takes you on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. Going through all the various methods of research available Guerrilla Marketing Research also puts you on the right track to analysing and acting on the results. Indeed the authors tried and tested techniques will benefit the most sceptical business owner manager or entrepreneur.
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